Advertiser Centre FAQ’s

1. About MyTickets

MyTickets is a search engine and browsable directory for tickets – and only tickets. We help people find tickets faster.

MyTickets is transforming the ticket marketplace by providing one destination to find all tickets, regardless of the ticket vendor, ticketing agent, promoter or venue. This has simplified the process of finding tickets and will inspire consumers to do more with their free time.

MyTickets will fast become Australia’s #1 destination for people who want to find and buy tickets.

By helping people find tickets faster, and putting each and every ticket in front of a wider audience, MyTickets helps venues, promoters, advertisers & performers sell more tickets faster for lower marketing costs.

MyTickets caters to all ticketed events and attractions, from stadium events, national tours and sporting fixtures, through to amusements parks, tourist attractions, local theatre companies and clubs. MyTickets has a product category and demand to suit every event.

For venues that have chosen to ‘self-ticket’, MyTickets offers an essential advertising channel to drive customers to the venue’s website, call centre or box office.

Advertising on MyTickets is:

1. Cost effective

Advertising on MyTickets is a cost effective and totally measurable way of reaching and selling tickets to your target audience.

MyTickets has adopted a cents per click (CPC) advertising model – when people click the ‘Buy Now’ button and we send them to your site to buy tickets, we charge you a few cents. No clicks, no charge.

Plus, we’ve found new ways to increase sales for those tickets which have traditionally been the hardest, and therefore most costly to sell – that last 20%.

As advertising shifts from the traditional media channels (print, TV, outdoor, radio etc) to the new world of online media MyTickets gives you a channel to better optimise your ad spend, and enjoy boosted profits, less risk, and greater returns.

Rather than increasing your advertising spend to get cut through in an increasingly cluttered and fragmented marketplace, you can leverage MyTickets’ solid marketing mix (including search engine marketing and optimisation, PR, and online advertising) to help you sell more tickets faster for lower marketing costs.

MyTickets offers a wide range of listing, advertising and sponsorship opportunities to best suit your budgets. Our offerings include premium and standard listings; banner, tower, and island ads; email and SMS marketing; and category sponsorship.

2. Targeted

MyTickets is targeted to optimise your ad spend. Unlike offline advertising which can be expensive and un-targeted, MyTickets gives you access to a large, diverse audience of entertainment enthusiasts who have already expressed an interest in your specific events, attractions, or category types. Customers that are ready to search for, browse and buy tickets.

In addition, we guarantee that when you list your event or advertise with MyTickets, people searching for your event will never be exposed to conflicting advertising messages that distract them or navigate them away from your listing.

Our membership communications are customized to meet individual preferences. We only ever send information to people who have requested it. We never send information to our members that is not relevant to their specific interests. This means that information sent to our members regarding your event has greater relevance and cut through as the recipient has already expressed an interest in the category, event, artist or attraction.

3. Measurable

MyTickets gives control and flexibility back to promoters, venues & performers with measurable advertising and budgeting tools.

Our sophisticated technology enables you to set budgets for each event, and access daily reports to independently assess how demand for your event is tracking.

4. Easy

Listing your event with MyTickets is easy.

There’s no need to wait in a queue for your call to be answered or set an appointment with a member of our ad sales team. You can list your event or attraction online, anytime, day or night.

To list an event or attraction, you will simply need to tell us:

1. What the event or attraction is and/or who is performing
2. Where the event or attraction is
3. When it takes place
4. How people will purchase tickets to the event (phone, online, or box office location)
5. 5. Set up a budget so you can manage and track your spend

Other FREE benefits…

• Requests – as members make requests for their favourite performers, MyTickets can help you identify performers or categories in demand so you can schedule events where and when they are most wanted.
• Alerts – members can set up alerts via SMS or email so they never miss an event or artist again. This means that you never miss a sale again.
• Saved searches – members can save favourite searches for easy reference. So when your event is listed it will automatically be displayed in pre-defined saved searches.
• Referral emails – when users find your event or attraction, they can inspire friends to buy tickets by sending an email with a link to your event details.
• Bookmarks – enables users to bookmark an event so it can be easily found when users return to the site.